Clarity-  the internet and computers can be confusing and tedious to some, to others it's second nature, so when designing a site everyone must be considered; therefore a site should be informative and easy to use.

Time-   the average visitor waits only eighteen seconds for a site to load; quick loading is essential.

Balance-   too flashy and it looks cheap  -  too dull and visitors can get bored.

Practical-  the bottom line is sales, so the site needs to attract customers to your product or service and make it easy to make a sale, in the case of credit card purchasing it can be as easy as the click of the mouse.

Support-  When you need help, or you need advice on your statistics, or something on you site has stopped working, or you need a new email address, etc. Then we will be here to carry out your request as quickly and as efficiently as possible. We don't charge anything extra for this as we feel that it should be part of providing a world-class service.

OSTB  successful website included the following